About Us

Our Story

My family and I are celebrating our 85th year of bringing joy and beauty of a new dress 
to girls around the world.

In 1935, my father Max Gerson and his brother founded our family business Gerson & Gerson for the purpose of delighting thier daughters and girls everywhere. In 1970, the company began distributing its dresses under the trademark Bonnie Jean.

Over the years, we have maintained the notion that our dresses should make girls feel beautiful, whimsical and above all confident. Growing up, I watched my father devote his time and efforts in maintaining these efforts.

Gerson remains a family business today. In 2015 I joined the company and have remained loyal to my fathers philosophy "make the best product possible, never sacrifice quality, and maintain affordable prices."

While maintaining the same sense of values has been challenging- it has also been incredibly worthwhile - just the look of sheer delight when my granddaughter says it all! In 2015 my daughter, Jessica Gerson joined our company to carry on our values and traditions for many years to follow.

The Gerson & Gerson family looks forward to dressing your children for generations to come.

Matthew Gerson, CEO

The Gerson & Gerson family looks forward to dressing your children for generations to come.

Matthew Gerson, CEO

Charity